Online Master of Science in Product Management (MSPM) Program Guide

Lead the charge from product ideation to market success

Micro-Credentials:

  • Product Management Foundations
  • Service Design and Management
  • Product Marketing and Management

The online Master of Science in Product Management program is tailored to meet the demands of the fast-paced, evolving marketplace. We can help position you to be a top applicant and enhance your potential for growth. Choose HPU and gain the skills to thrive in an increasingly digital landscape.

Our program incorporates customer design thinking principles, balancing creativity with business acumen to help you learn how to deliver a product that meets market demand while ensuring organizational objectives are met. As an online student at HPU, you can benefit from our faculty’s wide range of product management experience. You can learn everything from digital services to e-commerce and tangible goods — a combination that’s rarely seen.

Whether they’re working with start-ups or established companies, product managers aim to take ideas from conception to market success. That’s why our courses are built to equip you with design, tech, research, and leadership skills for disciplined execution. We’re dedicated to helping you learn how to increase the probability of market viability and success for products, services, and digital solutions across the lifespan.

 

Start your journey

Start Dates:
3 starts per year (fall, spring, and summer)

Application Deadline:
Spring
December 6, 2024

Upcoming Start Date:
Spring
January 6, 2025

Call: 866-525-2280

Schedule an appointment with an advisor

At a Glance


Learn from professors who are at the top of their fields


Earn your MS in Product Management 100% online in as few as 18 months, even while you continue working


Transfer up to 15 total credits and complete your degree faster


Earn your degree for less than $30,000


Receive three in-demand micro-credentials that are awarded with the degree or can be taken as a stand-alone option


Benefit from hands-on, practical courses that align with market demand

Curriculum

By completing HPU’s online program, you can develop comprehensive expertise in launching viable products, services, and e-commerce solutions. This understanding spans the entire life cycle, including initial concepting, in-depth research, marketing, product launch, support, and eventual sunsetting.

Our program emphasizes a practical, hands-on approach, immersing you in real-world applications throughout your studies. As a student, you’ll also benefit from instructors who infuse applied theory and extensive industry knowledge into every lecture. Our faculty are skilled in online teaching and dedicated to ensuring a smooth, engaging, and transformative educational journey.

Master of Product Management Curriculum

30 credits

MKTG 6001

Strategic Marketing in the Digital Age

3 Credits

MGMT 6003

New Product Management

3 Credits

MKTG 6111

Marketing Research

3 Credits

MGMT 6004

Product Innovation & Design

3 Credits

MKTG 6200

Strategic Brand Management

3 Credits

MKTG 6002

Product Development and Production

3 Credits

MKTG 6005

Product Management Technology Strategy

3 Credits

MKTG 6711

Digital Marketing

3 Credits

MKTG 6006

Services Marketing

3 Credits

MKTG 7000

New Product Management Capstone

3 Credits

Micro-Credentials

Whether you’re just starting your journey in product management or building on existing experience, these micro-credentials serve as stepping stones. Each one builds upon the others, equipping you with the knowledge, competencies, and relationships to guide the product or service life cycle from discovery to delivery. These in-demand micro-credentials are awarded with the degree or can be taken as standalone options.

Product Management Foundations Courses

6 credits

MGMT 6003

New Product Management

3 Credits

MKTG 6111

Marketing Research

3 Credits

Service Design and Management Courses

6 credits

MKTG 6006

Services Marketing

3 Credits

MKTG 6711

Digital Marketing

3 Credits

Product Marketing and Management Courses

6 credits

MKTG 6200

Strategic Brand Management

3 Credits

MKTG 6001

Strategic Marketing in the Digital Age

3 Credits

 

Should you choose to pursue further education after completing the micro-credentials, the credits earned can be conveniently applied toward the completion of the full Master of Science in Product Management (MSPM) degree. This allows you a seamless transition and continuity in your educational journey.

Admission Requirements

 

Here’s what you’ll need to apply:

  • Application and fee ($55)
  • Bachelor’s degree from an accredited institution
  • Resume Transcripts
    • Minimum GPA of 2.5
    • Provisional acceptance will be granted upon review of unofficial transcripts, with official transcripts required by the end of the first enrolled semester
  • Proof of English proficiency
    • For international applicants: Minimum English proficiency requirement for this program is a TOEFL (IBT) overall score of 80 and writing score of 25, or an IELTS overall score of 6.5 and writing score of 6.5If you’re a service member or veteran, we will need a copy of your Joint Service Transcript or CCAF for the application process
  • Post-admission, you may be eligible to transfer up to 15 credits, a process typically completed within two weeks.

Accreditations

Commission on Collegiate Nursing Education logo

WASC

Accredited by the Senior College and University Commission of the Western Association of Schools and Colleges (WASC/WSCUC)

National Council for State Authorization Reciprocity Agreements (NC-SARA)

NC-SARA

Participant in the National Council for State Authorization Reciprocity Agreements (NC-SARA) to offer distance education in member states

Ready to get started?

Call 866-525-2280 or schedule an appointment with an advisor to learn more about Hawai‘i Pacific University’s online Master of Science in Product Managment program.