Online Master of Science in Product Management

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Increase New Product Success Rates with Confidence

At a time when 95% of new products fail, companies are looking to ensure product viability and minimize losses incurred by unsuccessful launches.

With your Master of Science in Product Management (MSPM) from Hawai‘i Pacific University, you can become well-versed at planning, developing, launching, and managing new products and services—aligning consumer needs with product benefits.

This master's program covers crucial product management topics like consumer research methodologies, design, user experience, strategic management, and marketing. Coursework is practical and hands-on, allowing students to hone their skills and graduate ready to apply their knowledge in the workplace.

Why Hawai‘i Pacific University?

100% online coursework with mobile-friendly delivery

Unique focus on business and design to help you drive product success

Broad spectrum applications for retail, service, and e-commerce products

Small classes with faculty who care about your success and well-being

Dedicated student support from first contact through graduation

A streamlined curriculum you can complete in as few as 15 months

Our online MSPM program also includes three professional micro-credentials. Upon completion of the full master's program, graduates will also earn Product Management Foundations, Service Design and Management, and Product Marketing and Management professional micro-credentials. Micro-credentials can also be earned individually.

This micro-credential includes two courses:

MGMT 6003

New Product Management

3 Credits

This course introduces you to the role and responsibilities of a product manager in a retail/e-commerce-intensive product or service company. You will be able to explain the standard processes, tools, and techniques for successful new product design, including building and managing a product roadmap, understanding customers’ needs, prioritizing developing and feature requests, evaluating trade-offs, and making commercial launch decisions based on research and entrepreneurial creativity.

MKTG 6111

Marketing Research

3 Credits

This course introduces you to the methodologies and procedures used in marketing research to gather market and customer insights. You will learn how to choose the best research methodologies to address specific marketing problems, how to construct studies for maximum insight, and how to critically evaluate research findings to make sound strategic business decisions. The course discusses both qualitative and quantitative approaches. The course is directed toward graduate students pursuing/expanding careers in product and brand management, consulting, digital analytics, marketing research, and product development and innovation. By the end of the course, you will report (communicate) data-driven decisions via strategic planning.

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With an MSPM from Hawai‘i Pacific University, you can:

Formulate a marketing plan that identifies how an organization's new products, services, and e-commerce offerings address the unmet needs of a target customer.
Design new products, services, or e-commerce concepts from primary and secondary research into a tangible asset.
Construct an engaging digital e-commerce site for commercial intent, targeting customers’ informational needs in a digital format that is commercially viable, effective, ethical, and legal.
Launch new products, services, goods, and e-commerce offerings for existing organizations that have commercial viability.